Deeza’s campaign consists of an updated website that presents different program models depending on the size of the customer’s business, new flyers and an advertising campaign outlining the benefits of adding a premium quality import line.
“More than 50 percent of new vehicles on the roads are imports. Without a strong program for the import market, you could be missing half of the business,” said Gokhan Kuru, president of Deeza Chassis Parts.
The current Deeza Catalog provides more than 85 percent coverage for import applications from the 1990s to current model year, with 95 percent availability and fill rate.
Deeza said customers can get started with the premium line import car chassis business overnight, and is offering different standard start-up programs. Deeza also customizes special programs depending upon the size and the market of its customers. Various payment terms and free shipping policies are also offered.