Mitchell 1 has announced a new
partnership with SureCritic, a provider of reputation management that rates and
reviews products and services to the automotive industry.
Mitchell 1 has integrated SureCritic’s
suite of products into its new SocialCRM offering, which provides customer
retention and new customer acquisition services, and now with the addition of
SureCritic, reputation management and social engagement services.
“Mitchell 1 is dedicated to providing
the most comprehensive and affordable suite of customer relationship marketing
products and services; adding SureCritic’s product set to our SocialCRM
offering is an extension of this philosophy,” said David Niemiec, general
manager, Mitchell 1 SocialCRM.
According to Mitchell 1, SureCritic will
help power several key features of its SocialCRM, including:
Ratings and Reviews:
The Ratings and Reviews module allows a
shop’s customers to provide ratings and reviews based on their service
experience. Repair shops can set up automated low score alerts and respond to
reviews in real-time.
Customer status is checked for all
completed reviews. Studies have shown that customers with a verified status of
transacting with the business will rate businesses higher (in some studies as
much as 60 percent) than reviews where customer status is not verified. Reviews
with a verified status are automatically posted to the repair shops Business
Review Page (BRP), helping improve their search visibility for both their BRP
and their own business website.
Business Review Page:
Customer reviews are posted to the
repair shop’s specific ratings and review website, which is optimized to search
on the repair shop’s name. Ratings and reviews are posted individually and with
an aggregate rating score, allowing prospective customers to see how well the
repair shop is doing over time. Business responses are also posted to their
BRP, right next to the review for which they are providing the response. The
ability to respond allows the repair shop to be a part of the conversation
instead of sitting on the sidelines reading what people are writing. The
Business Review Page contains the relevant business contact information and a
section telling more about the business. There is also a badge generator that
helps the business link out to their BRP from other sites.
Social Engage:
Shop owners and managers have enough on
their plate just keeping business coming in through the door. Add social media
requirements for Facebook, Google+ and Twitter as well as managing a Google
Places page, and there just aren’t enough hours in the day. Social Engage uses
technology to automate the process by proactively asking for Facebook “likes,”
Google+, Twitter followers and reviews on Google Places. Customers choose their
level of engagement without the constant barrage of messaging. Social Engage
also allows review takers to tweet their review or push it out to their wall on
Facebook. Because businesses want to tweet reviews, SureCritic has made it easy
for them to tweet both reviews and responses. They can also post them to their
Facebook business page in one easy step, the company says.
ReScore:
With ReScore, shops can ask for a
follow-up review once they’ve had the opportunity to resolve a customer concern.
ReScore is a patent-pending functionality designed to show customers and
prospects how effectively a business responds to and resolves customer
concerns. Businesses get upset customers. That’s no secret. The mystery is
“what happens next?” How the concerns are handled is the true measuring stick
of a business that cares. ReScore helps its clients unlock the mystery and tell
the world they care.
“We are excited about our relationship
with Mitchell 1,” said David Brondstetter, SureCritic’s CEO. “Combining
SureCritic’s ratings and reviews products with Mitchell 1’s industry leading
CRM products provides Mitchell 1 clients with a best-in-class SocialCRM product
that is second to none.”
For more information on Mitchell 1’s
SocialCRM program, visit www.mitchell1.com or call 800-410-0529.