Perspectives: The Most Important National Car Care Month EVER Car Care month is the car owners' opportunity to have their vehicle inspected for free. It is your opportunity to help them out and give them the information they need so they can prioritize their household expenditures and, hopefully, find some money for vehicle maintenance and repair work. More

Perspectives: The Way You Want It or The Way They Want It You need to ask your customers how and when they want information. And, once you receive their answers, you must be ready to respond. More

If It's December, It's Really Next Year Already -- Taking Stock of 2009 Here is Publisher Beth Skove's take on this year’s Top 5 Events and Influences. More

Perspectives: Everyone's Changing, Are You? You never know what's going to change around you and how that can impact your business. More

Opinion: A Larger Sweet Spot In the automotive aftermarket, much is written about the service sweet spot being vehicles in the 6- to 10-year old range. More

Questioning a Trip to Las Vegas? While many people think the AAPEX, SEMA, NACE and CARS shows during Industry Week as just an opportunity to buy or sell something, it’s really much more. More

Ask Me About 'Cash For Clunkers' As I write this article, the government is debating whether to add another $2 billion to the Cash for Clunkers program which may buy you some time to become knowledgeable about it. With all the media attention it has received, I think it is safe to say everyone has heard about it, but there are many questions to be answered. More

Management: 10 'Must-have' Features of a Shop Website With the goal of providing you with ideas to create a content-rich, effective, user-friendly website, Babcox Research asked a sample of shop owner readers for their input on the topic. More

Management: Things to Look for When Selecting Training Programs for Your Techs With the goal of providing you with ideas on what to look for when selecting training programs for your techs, Babcox Research asked a sample of shop owner readers for their input on the topic. More

Management: 10 Ways To Recruit New Employees for Your Shop With the goal of providing you with ideas on the best ways to recruit new employees for your shop, Babcox Research asked a sample of shop owner readers for their input on the topic. More

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